The purpose of the Business Value Alignment Workshop is to create a clear vision of business success for a project or program team. At the end, we expect to have a comprehensive sketch of the measures of success, capabilities, key personas, user scenarios, and some representative process requirements. This framework can be used to guide higher quality decisions, increase accountability for results, and enhance collaboration among team members.


The workshop consists of a structured set of discussion points designed to surface key assumptions and expectations. The best results are produced when teams commit their undivided attention to the discussion and are prepared to learn something new from other participants.

Length:

  • 4 hours for initial workshop, 1 week of synthesis, and 1 hour readout

In this course you will:

  • Review workshop goals

  • Define business value and measures

  • Define capabilities

  • Identify “canary” personas

  • Imagine a future scenario

  • Brainstorm high-level requirements and/or use cases

 

This course is ideal for:

Program, project, or initiative leadership teams. This might include business leaders, solution managers, business and technical architects, and other key engineering leads. 

Check out the Planning Guide for more details.

Testimonials from attendees:

  1. “This has been really helpful for me and you might have this stuff in your head but we need it in a form that we can share with other people.”

  2. "Sometimes it can feel like the backlog becomes the order and scrum team takes a bunch of orders, but with this we have a way to say here's our business value and goals, helps to ground us – we're not just order takers. We're really driving a strategic objective."

  3. "The results far exceeded my expectations of what was possible"

  4. “Makes sure the right questions are being asked — the fundamental questions. There’s a clear purpose, we know what we're going after, why we're doing it, and who's going to benefit from it.”

  5. “I’ve never seen something ground a team so fast.”

  6. “They capture the message with impact. And if that isn’t enough, they are simply fun!”